There are few disciplines that are multidisciplinary as Martech. The book selections below elevate you as a professional and executive in Martech. Vote for some of your favorites! Did we miss any? Let us know in the comments!
#2 How to Win Friends and Influence People
#3 Hooked: How to Build Habit-Forming Products
#4 Influence: The Psychology of Persuasion
#6 DataStory: Explain Data and Inspire Action Through Story
#8 Introduction ot Algorithmic Marketing
#11 The Marketing Performance Blueprint
#12 Inbound Marketing: Attract, Engage & Delight Customers Online
#13 The New Rules of Marketing & PR
#16 The Hard Things About Hard Things
#20 Never Split The Difference
Source: marketingtechnology.com